Growth Study: Mirror is Driving Breakout Growth to Reflect the Best Version of You

(By Ethan Garr and Sean Ellis)

Mirror is a company on a mission to build experiences that connect people to a better version of themselves. The Mirror is a connected fitness device; an interactive home gym that comes alive with a tap on its companion app to provide interactive workouts ranging from yoga and meditation to kettlebells and cardio. But when the workout is complete and the device is turned off, Mirror cleverly fades into the family living room, just another elegant full-length mirror hanging discreetly on a wall. 

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Photo by Marvin Meyer on Unsplash