Take a listen as BreakoutGrowth’s co-creators, Sean Ellis and Ethan Garr, sit down for a thoughtful fireside chat with Product-Led‘s Wes Bush and Ramli John. The term “Growth Hacking” has always been polarizing, so when Sean first saw the name “Product-Led Growth” he wondered if PLG was just new packaging!
However, we have learned that Product-Led is a powerful go-to-market strategy adopted by many fast-growing B2B businesses, and while it has much in common with the data-driven, test/learn approach of Growth Hacking there are also important distinctions.
Both approaches focus heavily on bringing value to end-users, and we think that is always the right approach. So jump in and find out how PLG and Growth Hacking are helping companies accelerate growth today.